Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires

ISBN-13: 9781683506119 / Angielski / Miękka / 2018 / 190 str.

David Aaker

Opis

Aaker shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories to energize readers, gain visibility, persuade audiences, and inspire action.