Based on research and practice, this text comprehensively examines the elements of what is needed to be knowledgeable and creative when designing for emerging markets. It provides an in-depth look at research methods in emerging markets and underserved communities.

Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers become additional challenges when establishing market shares in the developing world. Innovative Solutions: What Designers Need to Know for Today's Emerging Markets describes the landscape of these new markets and discusses research and design methodologies tailored to them. Local designers...