Innovative Solutions: What Designers Need to Know for Today's Emerging Markets

ISBN-13: 9781439810491 / Angielski / Twarda / 2010 / 268 str.

Apala Lahiri Chavan

Opis

Based on research and practice, this text comprehensively examines the elements of what is needed to be knowledgeable and creative when designing for emerging markets. It provides an in-depth look at research methods in emerging markets and underserved communities.

Spis treści

An Introduction to Emerging Markets. Key Themes of Working in Emerging Markets. Aspects of Innovation: Research and Technology. Usage Ecosystems: Dynamics of Emerging Markets. Understanding Users in Emerging Markets: What’s Different? Case Studies. Interviews.

O autorze

Apala Lahiri Chavan, Girish V. Prabhu