This volume is the first to aim at summarizing all of the scientific literature published so far regarding male-female differences and similarities, not only in behavior, but also in basic biology, physiology, health, perceptions, emotions, and attitudes. Results from over 18,000 studies have been condensed into more than 1,900 tables, with each table pertaining to a specific possible sex difference. Even research pertaining to how men and women are perceived (stereotyped) as being different is covered.

Throughout this book's eleven years in preparation, no exclusions were made in terms...

Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more.

This...