The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including: promotional culture's primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions how...

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including: promotional culture's primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions how...

The clock plays a significant part in our understanding of temporality, but while it simplifies, regulates, and coordinates, it fails to reflect and communicate the more experiential dimensions of time. As Helen Powell demonstrates in this book, cinema has been addressing this issue since its inception. Stop the Clocks examines filmmakers' relationship to time and its visual manipulation and representation from the birth of the medium to the digital present. It engages both with experimentation in narrative construction and with films that take time as their subject matter, such as...

The clock plays a significant part in our understanding of temporality, but while it simplifies, regulates, and coordinates, it fails to reflect and communicate the more experiential dimensions of time. As Helen Powell demonstrates in this book, cinema has been addressing this issue since its inception. Stop the Clocks examines filmmakers' relationship to time and its visual manipulation and representation from the birth of the medium to the digital present. It engages both with experimentation in narrative construction and with films that take time as their subject matter, such as...