Invaded in 1830, populated by one million settlers who co-existed uneasily with nine million Arabs and Berbers, Algeria was different from other French colonies because it was administered as an integral part of France, in theory no different from Normandy or Brittany. The depth and scale of the colonization process explains why the Algerian War of 1954 to 1962 was one of the longest and most violent of the decolonization struggles.
An undeclared war in the sense that there was no formal beginning of hostilities, the war produced huge tensions that brought down four governments, ended the...

Invaded in 1830, populated by one million settlers who co-existed uneasily with nine million Arabs and Berbers, Algeria was different from other French colonies because it was administered as an integral part of France, in theory no different from Normandy or Brittany. The depth and scale of the colonization process explains why the Algerian War of 1954 to 1962 was one of the longest and most violent of the decolonization struggles.
An undeclared war in the sense that there was no formal beginning of hostilities, the war produced huge tensions that brought down four governments, ended the...

Contemporary Issues in Marketing provides an innovative approach to learning about key marketing concepts based on a collaboration with Marketing Week.

This book provides an overview of the main elements of marketing together with the key issues in contemporary marketing, explored through the reproduction of significant clippings from Marketing Week. Questions on these clippings can be used as assignments and seminar topics, whilst answers and possible 'problem solving' approaches are suggested.

A new series of bespoke, full-coverage resources developed for the AQA 2015 A/AS Level History. Written for the AQA A/AS Level History specifications for first teaching from 2015, this print Student Book covers the Royal Authority and the Angevin Kings, 1154-1216 Depth component. Completely matched to the new AQA specification, this full-colour Student Book provides valuable background information to contextualise the period of study. Supporting students in developing their critical thinking, research and written communication skills, it also encourages them to make links between different...

"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.