ISBN-13: 9781138980310 / Angielski / Miękka / 2015 / 242 str.
ISBN-13: 9781138980310 / Angielski / Miękka / 2015 / 242 str.
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.