Virtually all modern business has an international component. However, the rise of international business is not a uniquely modern phenomenon; it is something that has gathered momentum over many centuries. The great trade fairs of medieval Europe were catalysts for economic growth and they attracted traders from all over Europe. The trading companies that emerged in the 13th and 14th centuries were the forerunners of today's multinational enterprises. This set explores the emergence of international business over six centuries. It explores such issues as the development of credit banking,...

This is the last of three sets of reprinted books charting the emergence, evolution and recent hegemony of international business. It examines the changing social and political environment in which international business has operated.

In this important new book, Mark Casson argues that the fundamental significance of entrepreneurship requires it be fully integrated into core social science disciplines such as economics and sociology, as well as into economic and business history. This book shows how this can be done. It formalises the role of the entrepreneur as innovator, risk-taker and judgemental decision-maker, and relates these functions to the size and growth of the firm. Mark Casson discusses entrepreneurship as a form of strategic networking, showing how entrepreneurs gain access to established networks in order to...

This text examines how the entrepreneurial firm succeeds by synthesizing information from different sources. The author argues that a nation needs to invest in social institutions, such as schools, families and organized religion, in order to instill a sense of moral obligation and so sustain entrepreneurial success. Themes raised in this volume include cultural perspectives on economic issues, entrepreneurship in a cultural context and the political economy of national culture.

What are the secrets of a successful entrepreneur? When did the origins of enterprise occur? This important two-volume set addresses such questions by uniting historical case studies of entrepreneurial behaviour from 1200-2000. Key features of this collection include a thematic and chronological comparison of relevant studies as well as coverage of a range of industries, including the software industry. The editors have also selected papers which allow for an examination of a range of entrepreneurial backgrounds and personalities, including female entrepreneurs. This topical set will be of...

This work on industrial organization asks a number of questions. How far can efficiency be pursued without sacrificing equity? Will the liberalization of markets lead to greater inequality of incomes? Does the profitability of big business really reflect economies of scale?

This book summarises Mark Casson's recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.

In The Multinational Enterprise, Mark Casson - an important thinker in international business for more than 40 years - provides a state-of-the art review of recent developments in the economic theory of the multinational enterprise. He shows how recent developments in theory shed new light on the historical emergence of multinational enterprises, and explains the various forms that multinationality has taken in different industries and regions of the world. Mark Casson brings together his leading research on internalisation theory as a general theory of the multinational enterprise. He...