Emergence of International Business 1200-1800

ISBN-13: 9780415190725 / Angielski / Twarda / 2002 / 2938 str.

Mark Casson;Mark Casson;Mark Casson

Opis

Virtually all modern business has an international component. However, the rise of international business is not a uniquely modern phenomenon; it is something that has gathered momentum over many centuries. The great trade fairs of medieval Europe were catalysts for economic growth and they attracted traders from all over Europe. The trading companies that emerged in the 13th and 14th centuries were the forerunners of today's multinational enterprises. This set explores the emergence of international business over six centuries. It explores such issues as the development of credit banking, the impetus to world trade given by colonial expansion and the role of the great trading companies, including the East India Company.