How can we understand consumption in a region known for its cultural richness and vast inequalities? What do Latin Americans consume, and why? Examining topics from tango and samba to sex workers in Costa Rica, from eating tamales to selling ice in the Andes, and from building and moving houses to buying cell phones, this collection brings together original research on some of the many forms of consumption and consumers that contribute to Latin American cultures and histories. Contributors include sociologists, anthropologists, media and cultural studies scholars, geographers and historians,...

This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach.

It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from 'mass' to 'social' media.

Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses...

With intense commercialization and more open national markets, along with technological convergence and greater concentration of ownership, the international TV landscape is changing at a bewildering pace and in a host of different ways. This title presents an overview of the global issues raised by these transformations in television.