Main headings: I. The multinational corporation as a phenomenon and its welfare implications. - II. What kinds of multinational corporations are there and what are their true competitive advantages? - III. Impacts of globalisation on people and mind. - IV. Internationalisation from a company perspective. - V. Internationalisation from a network perspective.

Intended for those interested in business, international business and marketing, this volume introduces an innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasize interpretation, learning by doing, and trust and co-operation in the international business community. The editors focus upon the business relationships within and between firms, as well as the importance of middle management in the international arena.