This text can be used as a way of introducing business and management students to economic concepts, as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business. Topics covered include: product differentiation; price discrimination; hiring and training workers; labour-management relations; and international trade.
This text can be used as a way of introducing business and management students to economic concepts, as well as providing economics students with a cl...
This second edition of a successful textbook builds on the solid grounding of the previous edition and its introduction of the key pillars of game theory into managerial decision-making. Taking an international perspective, the book reflects cutting edge developments in economics such as behavioural economics and auction theory and shows how these can be applied in the workplace.
This second edition of a successful textbook builds on the solid grounding of the previous edition and its introduction of the key pillars of game ...
