This innovative Handbook draws together and reflects on the specific methodological challenges that an international business scholar is likely to face when undertaking a qualitative research project. With a practical, hands-on approach to methodological debates, the Handbook raises concerns specific to international business scholars. Covering the entire life cycle of a research project from its philosophical underpinnings to publication hurdles, the book explores existing practices and gives voice to multiple, even contrasting perspectives. This invaluable source of experiential knowledge,...

This innovative Handbook draws together and reflects on the specific methodological challenges that an international business scholar is likely to face when undertaking a qualitative research project. With a practical, hands-on approach to methodological debates, the Handbook raises concerns specific to international business scholars. Covering the entire life cycle of a research project from its philosophical underpinnings to publication hurdles, the book explores existing practices and gives voice to multiple, even contrasting perspectives. This invaluable source of experiential knowledge,...

This important and original book critically evaluates case study practices and calls for a more pluralistic future for case research in international business (IB) and international management (IM). IB and IM researchers typically rely on a case study approach that could be characterized as 'qualitative positivism'. The editors and contributors look beyond this disciplinary convention and encourage pluralism in IB and IM case research. Their key argument is that increased awareness of the prevailing disciplinary convention - and its limitations - increases the potential for theoretical...

Language matters in international business and global business expansion inevitably mean encountering challenges of communication, language and translation. This book presents a thorough and rigorous analysis of language related to all aspects of global business - international management, networks, HRM, international marketing, strategy and foreign operations modes.

Language matters in international business and global business expansion inevitably mean encountering challenges of communication, language and translation. This book presents a thorough and rigorous analysis of language related to all aspects of global business - international management, networks, HRM, international marketing, strategy and foreign operations modes.