ISBN-13: 9781784710156 / Angielski / Miękka / 2015 / 272 str.
ISBN-13: 9781784710156 / Angielski / Miękka / 2015 / 272 str.
Language matters in international business and global business expansion inevitably mean encountering challenges of communication, language and translation. This book presents a thorough and rigorous analysis of language related to all aspects of global business - international management, networks, HRM, international marketing, strategy and foreign operations modes.