This research aims to find out the necessity of the Social media world in Singapores fashion industry at this current juncture of the epoch. The objective of this research is to contribute to the on-going conversation in the field of fashion and social media, framing it in context to Singapores homegrown fashion labels. What this research is not aiming to do is quantify the impact which social media has on our fashion scene, but rather measures the relevance of social media in regards to home grown fashion labels, then draw recommendations from said research. Also, this research aims...