The Relevance of Social Media to Singapore's FASHION Industry

ISBN-13: 9783846535141 / Angielski / Miękka / 2012 / 72 str.

Lydia Lum

Opis

This research aims to find out the necessity of the Social media world in Singapores fashion industry at this current juncture of the epoch. The objective of this research is to contribute to the on-going conversation in the field of fashion and social media, framing it in context to Singapores homegrown fashion labels. What this research is not aiming to do is quantify the impact which social media has on our fashion scene, but rather measures the relevance of social media in regards to home grown fashion labels, then draw recommendations from said research. Also, this research aims to provide insight into effective strategies which could be adopted by labels to engage with consumers through social media tools in the event that social media is relevant for consumers. It questions if homegrown fashion labels should utilize social media toward the improvement of customer engagement, amplification of audience, and maintaining competitive edge, in light of the proliferation of social media, coupled with increasing Government-led innitiatives.

O autorze

Lydia grew up in Singapore with her mischievous sister, her parents, and a few dogs. She aims to explore the world in a few year's time now that she has earned a Bachelor of Arts degree in Arts Management. A jack of all trades, Lydia currently pursues everything - from dancing to designing - which ultimately brings her joy and fulfillment.