Seminar paper from the year 2007 in the subject English Language and Literature Studies - Linguistics, grade: 1,7, University of Hamburg (Institut fur Anglistik und Amerikanistik), course: The Role of Consumer Behaviour in Modern Marketing, language: English, abstract: More than 1.7 million people are living in Europe's greenest city, the metropolis city of Hamburg, Germany. But there is no smoke without a fire. All of Hamburg's inhabitants are consumers of a very important service provider: The Sanitation Department of Hamburg, SRH. A civilised cooperation would be unthinkable without the...