Tomorrows business winners need two things: scale and agility. The answer to both is design.
For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth while becoming even more agile - something most established businesses struggle with.
In Design to Grow, Coca-Colas vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at Coca-Colas design-led strategy for growth. He shows how any business can use the same approach to get to the next...
Tomorrows business winners need two things: scale and agility. The answer to both is design.
For over a century, The Coca-Cola Company has us...