Mit der zunehmenden Internationalisierung der Markte verandern sich auch Geschaftsaktivitaten und -felder der Unternehmen. Die Akteure stammen aus ganz unterschiedlichen Landern und Kulturen, haben ungleiche Wertvorstellungen und zeichnen sich durch divergierende Denk- und Handlungsweisen aus. Den damit verbundenen Anspruchen an das Management wird allerdings in der Alltagswirklichkeit nur unzureichend entsprochen. Dieses Buch verfolgt daher das Ziel, interkulturelles Handeln in seinen vielfaltigen Formen in den Mittelpunkt zu stellen. Neben einer Einfuhrung in grundlegende Fragen des...

In order to survive the pressures of international competition, one needs a comprehensive perspective on all entrepreneurial activities. The integrated structure of Total Quality Management (TQM) fulfills this expectation, because it pays attention to all participants along the value creation chain. This book presents TQM in all of its facets and varieties.

Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating...