Corporate meeting market is unquestionably a§potentially strong source of business especially for§the tourism and hospitality industry. The aim of this§study is to determine the factors that influence the§novelty preference for corporate meeting destination§choice. Specifically, this study§focuses on the (a) main effects of destination§consumption factor, organizational structure and§personality, and (b) the moderating effects of§perceived risk and budget.By understanding the§novelty-seeking behavior in the corporate meeting§market, this lucrative industry could be...