MEETINGS TOURISM : Novelty-Seeking Behavior in Corporate Meeting Destination Choice

ISBN-13: 9783639170665 / Angielski / Miękka / 2009 / 208 str.

Ahmad A. M Ariffin

Opis

Corporate meeting market is unquestionably a§potentially strong source of business especially for§the tourism and hospitality industry. The aim of this§study is to determine the factors that influence the§novelty preference for corporate meeting destination§choice. Specifically, this study§focuses on the (a) main effects of destination§consumption factor, organizational structure and§personality, and (b) the moderating effects of§perceived risk and budget.By understanding the§novelty-seeking behavior in the corporate meeting§market, this lucrative industry could be further§developed and would not be centered only to the large§metropolitan areas.Consumption factor and personality§were found to contribute significantly to the§prediction of novelty preference for meeting§destination choice.Interestingly, the results also§revealed the non-significant moderating effects of§perceived risk on all the hypothesized relationships.§The significant effects of both consumption factor§and personality, and the non-significant of§organizational structure suggested that the decision§on corporate meeting destination is dominated by the§non-organizational factors.

O autorze

Dr. Ahmad Azmi M. Ariffin is an Associate Professor at the
University Kebangsaan Malaysia. He also currently serves as the
coordinator for the MBA-Executive program as well as the Managing
Editor for the international scholarly journal, Jurnal
Pengurusan. Dr Azmi research interest is in the areas of
tourism, hospitality and services marketing.