As a long-standing form of business communication, business cards remain a highly viable communications tool. This is particularly evident in business settings where cards serve several functions, ranging from introductory/identification mechanism to reference tool to marketing medium. The information gathered during the course of this study was used to determine how and what business cards communicate as well as to ascertain future viability in light of advancing technology and electronics. In short, the communicative aspects of business cards- those with strongest symbolism and meaning-were...