Business Cards as Communication » książka
Business Cards as Communication
ISBN-13: 9783639167320 / Angielski / Miękka / 2009 / 120 str.
As a long-standing form of business communication, business cards remain a highly viable communications tool. This is particularly evident in business settings where cards serve several functions, ranging from introductory/identification mechanism to reference tool to marketing medium. The information gathered during the course of this study was used to determine how and what business cards communicate as well as to ascertain future viability in light of advancing technology and electronics. In short, the communicative aspects of business cards- those with strongest symbolism and meaning-were identified and discussed. Academics, practitioners and students within the fields of communications, marketing and public relations would find value in the information gathered and presented.
As a long-standing form of business communication, business cards remain a highly viable communications tool. This is particularly evident in business settings where cards serve several functions, ranging from introductory/identification mechanism to reference tool to marketing medium. The information gathered during the course of this study was used to determine how and what business cards communicate as well as to ascertain future viability in light of advancing technology and electronics. In short, the communicative aspects of business cards-those with strongest symbolism and meaning-were identified and discussed. Academics, practitioners and students within the fields of communications, marketing and public relations would find value in the information gathered and presented.
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