In the early 90s, Nintendo owned the living room. They were the Disney of video games: safe, family-friendly, and dominant. Then came Sega. "The Console Wars" tells the David vs. Goliath story of how a scrappy underdog took on the giant with a blue hedgehog and a lot of attitude.This business thriller takes you into the boardrooms where marketing executives decided to scream "SEGA!" at children from their TV screens. It was a war fought with "Blast Processing," aggressive commercials, and exclusive titles. It changed gaming from a toy into a cool, edgy lifestyle.We also cover the entry of...