ISBN-13: 9783565230099 / Angielski / Miękka / 140 str.
In the early 90s, Nintendo owned the living room. They were the Disney of video games: safe, family-friendly, and dominant. Then came Sega. "The Console Wars" tells the David vs. Goliath story of how a scrappy underdog took on the giant with a blue hedgehog and a lot of attitude.This business thriller takes you into the boardrooms where marketing executives decided to scream "SEGA!" at children from their TV screens. It was a war fought with "Blast Processing," aggressive commercials, and exclusive titles. It changed gaming from a toy into a cool, edgy lifestyle.We also cover the entry of Sony and Microsoft, turning the duel into a battle royale. But the heart of the story remains the 16-bit era, a time of rapid innovation and fierce loyalty. Pick your side, plug in your controller, and relive the fight that defined a generation.
Sega does what Nintendon't. The story of the fiercest rivalry in entertainment history.