"The Suicide Announcement - How promising the future can kill your present" analyzes the "Osborne Effect," a classic business blunder named after the Osborne Computer Corporation. In 1983, Adam Osborne bragged to the press about his upcoming, superior computer model. The result? Customers stopped buying the current model immediately, waiting for the new one. The company ran out of cash and went bankrupt before the new machine was ever built.Author Mark Loss explores how this mistake repeats itself in industries from automotive to smartphones. It discusses the delicate art of "cannibalization"...