The Suicide Announcement

ISBN-13: 9783565199143 / Angielski / Miękka / 112 str.

Mark Loss

Opis

"The Suicide Announcement - How promising the future can kill your present" analyzes the "Osborne Effect," a classic business blunder named after the Osborne Computer Corporation. In 1983, Adam Osborne bragged to the press about his upcoming, superior computer model. The result? Customers stopped buying the current model immediately, waiting for the new one. The company ran out of cash and went bankrupt before the new machine was ever built.Author Mark Loss explores how this mistake repeats itself in industries from automotive to smartphones. It discusses the delicate art of "cannibalization" and managing customer expectations."The Suicide Announcement" is a warning against unbridled hype. It teaches entrepreneurs that your biggest competitor isn't always another company-sometimes it is the ghost of your own future product. It is a guide to the discipline of secrecy and timing in marketing.

Learn from the collapse of Osborne Computer why you should never announce a new product until you are ready to sell it.