The #EndSARS protest of October 2020 marked a pivotal moment in Nigeria's socio-political landscape, catalyzed by youth-driven mobilization against police brutality and systemic corruption. This study examines the credibility and objectivity of media reports during the protest, focusing on their impact on public perception and understanding. Employing a survey research design targeting residents in Makurdi Local Government, the study evaluates the role of both traditional and social media in shaping narratives around the protest. Findings indicate that media coverage significantly influenced...

This research assessed the climate risk assessment and management in agriculture within Kwande Local Government. Specifically, the study aims to assess climate risks faced by agricultural systems in Kwande local government, explore socio-economic impacts, evaluate existing risk management strategies, and propose innovative adaptation measures for agriculture climate change in Kwande local government. The study was anchored on the Vulnerability theory and Resilience theory. The study adopted survey research method using a questionnaire as data gathering instrument. Sample size of 400 was...

This study examines the role of social media in disseminating information about Nigeria's new Naira design policy. It focuses on identifying the platforms used, evaluating their influence and impact, and analyzing the challenges encountered in their usage. Anchored on the Diffusion of Innovation theory, the research employed a survey methodology with data collected via questionnaires distributed to 400 respondents in Makurdi, Benue State. Key findings reveal that Facebook is the most utilized platform, followed by X (formerly Twitter), Instagram, and WhatsApp. Social media proved highly...

Advertising plays a pivotal role in shaping consumer behavior and achieving brand acceptance in today's competitive marketplace. This study investigates the impact of advertising strategies on the brand acceptance of Oral B toothpaste among students of Benue State University, Nigeria. Using a survey research design, the study evaluates Procter & Gamble's advertising approaches, including taste, affordability, and appeal, to understand their influence on students' brand perception and consumption patterns. Findings reveal that targeted advertising strategies significantly contribute to brand...

This study, conducted by Iorlumun Tarlumun, Esther Nguemo Ujia, and Onu Paul Agada, investigates the critical role of Radio Benue in addressing insecurity in Makurdi Local Government, Benue State, Nigeria. Employing a survey research method, the study examines how Radio Benue's news commentary disseminates security information, its impact on public awareness and security agency operations, and the challenges faced in this endeavor. Findings reveal that the station uses analysis and commentary, news interpretation, and direct reporting to effectively communicate security information,...