Visual Merchandising (VM), earlier called as merchandising is a practice in the retail industry. It is the art of displaying goods in a retail outlet in a way that is quite appealing to the customers. Utilizing colour, lighting, smell, sound, digital technology and other interactive elements, Visual Merchandising captures customers' attention and even persuades them to buy. The current study "Impact of Visual Merchandising Variables on Retail Shopper Behaviour - A Study of Shoppers at Select Retail Stores" is more relevant than ever in today's retail business scenario witnessing changes in...