Professor James J. Zhang (University of Georgia, USA), Professor Haiyan Huang (Shanghai University of Sport, China), Pro
From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.
From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economi...
