Sport Business in Leading Economies

ISBN-13: 9781787435643 / Angielski / Twarda / 2017 / 544 str.

USA) Professor James J. Zhang (University of Georgia; China) Professor Haiyan Huang (Shanghai University of Sport; USA) Professor John Nauright (University of North Texas

Opis

From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.