Consumers constitute the largest economic group in any country and are considered to be the core of all our economic activities. They need greater attention from all dimensions of the marketing sphere. With a vast number of goods and services on offer, it has become essential for a consumer to know his rights. In the present economic and social scenario the knowledge of consumer protection is very important as each one of us is a consumer in one form or other, and is liable to be received or taken for granted. If all businessmen scrupulously follow customer-oriented marketing i.e., producing...