Consumer Awareness In Rural India

ISBN-13: 9783639709865 / Angielski / Miękka / 2014 / 444 str.

Lakshmana Vari Narayanaswamy;Jamakayala Krishna Murthy

Opis

Consumers constitute the largest economic group in any country and are considered to be the core of all our economic activities. They need greater attention from all dimensions of the marketing sphere. With a vast number of goods and services on offer, it has become essential for a consumer to know his rights. In the present economic and social scenario the knowledge of consumer protection is very important as each one of us is a consumer in one form or other, and is liable to be received or taken for granted. If all businessmen scrupulously follow customer-oriented marketing i.e., producing quality goods that are required by the consumers there will not be any dissatisfaction among as consumers. Because of unfair trade practices indulged in by some businessmen such as supplying spurious and adulterated products, pricing the products very high, packing the products deceptively, giving false advertisements, etc., the consumer is being cheated. In view of the widely prevalent consumer exploitation in India, the government has brought out a number of statutory regulations to protect the consumer interest.

O autorze

Dr.L.Narayanaswamy M.Com.Ph.D is Lecturer in Commerce,NTR Govt Degree College, Valmiki Puram, Chittor,A.P., India. He has participated and presented papers in many national and international Seminars.J.Krishnamurthy M.Com.,is HOD of Commerce, NTR Govt Degree College, Valmikipuram, Chittor, A.P.,India. He has 20 years of teaching experience.