Edward D. Hess (Emory University, Atlanta), Robert K. Kazanjian (Emory University, Atlanta)
To remain successful, companies must respond to the challenge of achieving continual internal or core growth. But how is this done, and why do some strategies work better than others? In The Search for Organic Growth, leading writers on business strategy and organization offer authoritative analysis and practical guidance on implementing a strategy for organic growth. All businesses go through life cycles, and momentum can be created in many ways from new products and market extensions, to add-ons and enhancements. The book also answers crucial questions such as how to keep customers happy...
To remain successful, companies must respond to the challenge of achieving continual internal or core growth. But how is this done, and why do some st...
