In recent decades, the media industry has undergone a digital transformation, resulting in the ubiquity of digital media in our daily lives. At the same time, technological advances have enabled firms to collect and analyze user data and derive detailed information about users' needs and preferences. As a result, media companies can gain extensive insights into their customers' interests, consumption patterns, personality traits, or social interactions, opening up the opportunity to personalize the user experience. While technology-savvy firms are already embracing this opportunity and...