Reading Graphic Design in Cultural Content introduces key approaches to interpreting the graphic designs we see all around us - in advertising, branding, corporate identity, packaging, high street and high fashion - and to understanding them in their cultural and social context.

Drawing examples for a wide range of design genres, leading design historians Grace Lees-Maffei and Nicolas Maffei explain theories of semiotics, postmodernism, globallisation, and consider issues and debates within cultural and visual communication theory such as legibility, the relationship of word...