Reading Graphic Design in Cultural Context

ISBN-13: 9780857858016 / Angielski / Miękka / 2019 / 248 str.

UK) Maff Nicolas P. (Norwich University College of the Arts

Opis

Reading Graphic Design in Cultural Content introduces key approaches to interpreting the graphic designs we see all around us - in advertising, branding, corporate identity, packaging, high street and high fashion - and to understanding them in their cultural and social context.Drawing examples for a wide range of design genres, leading design historians Grace Lees-Maffei and Nicolas Maffei explain theories of semiotics, postmodernism, globallisation, and consider issues and debates within cultural and visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands such as Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, eBooks, corporate logos, posters and music packaging.