Les sociétés de commercialisation du pétrole et du gaz ont des avantages comparatifs en adoptant diverses stratégies de marketing utilisant différentes technologies. Les sociétés de commercialisation du pétrole et du gaz semblent se spécialiser dans l'utilisation des méthodes traditionnelles de marketing, qui reposent sur des informations «douces» tirées de contacts étroits par le service marketing et des ventes plutôt que sur l'utilisation de méthodes de marketing stratégique spécialisées basées sur des "Informations quantitatives. La plupart des résultats de la...

The rapid advancement in Information and Communication Technology (ICT) has had a profound impact on the banking industry and the wider financial sector over the last two decades and it has now become a tool that facilitates banks organizational structures, business strategies, customer services and other related functions that help to determine performance. This research work describes the forms of technology that are applicable in banks. It further states how these technological advancements can be used to enhance performance in a bank. The research uses a case study methodology to report...

In this research study the techniques used are explored with a view to see the significant impact of marketing as a concept human invention. This involves those activities we enjoyed in order to satisfy our economy needs and wants. Marketing as it were represents a very important factor in any business organization. Questionnaire, which was the primary source of data selection, was used as the survey instrument for the collection of data while secondary data were drawn from textbooks, journals and the internet. T-test and Pearson's Product Moment Correlation were used to test the hypothesis....

Towards the end of The Second World War, rapid advances in hardware have given the world a significant new technology of information processing with widespread applicability.Computers are coming into use in such fields as teaching, medical diagnosis, weather forecasting and today, business organizations have found an important and necessary ally in information technology, as most business organizations can not do without it, including small and medium sized businesses.The study examined the strategic use of information technology on small and medium scale enterprises and how it affects...