This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the contexts of cosmetics industry growth and digital marketing strategy in the post-pandemic world are presented here. The digital marketing strategies of Japanese and Korean firms are shown, along with new business models and future prospects in cosmetics industries.
In the post-pandemic world, the growing middle class will set priorities for beauty-hygienic goals, nutritional choices, and healthcare development needs. The growth...

This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the contexts of cosmetics industry growth and digital marketing strategy in the post-pandemic world are presented here. The digital marketing strategies of Japanese and Korean firms are shown, along with new business models and future prospects in cosmetics industries.
In the post-pandemic world, the growing middle class will set priorities for beauty-hygienic goals, nutritional choices, and healthcare development needs. The growth...