A values-focused introduction to public relations

Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach provides an introduction to the public relations profession as it relates to a broader social context. Each chapter helps students understand how public relations activities reflect and affect an organization's core values.

MySearchLab is a part of the Guth/Marsh program. Research and writing tools, including access to academic journals, help students understand critical thinking in even...