Public Relations

ISBN-13: 9780205897766 / Angielski / Luźne kartki (loose leaf) / 2016 / 384 str.

David W. Guth; Charles Marsh

Opis

A values-focused introduction to public relations
Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach provides an introduction to the public relations profession as it relates to a broader social context. Each chapter helps students understand how public relations activities reflect and affect an organization's core values.
MySearchLab is a part of the Guth/Marsh program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app.
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