Since the dawn of trading as we know it these days, people's perception towards quality has been affected by many factors. Researchers and academics have been since trying to decipher these effects through investigative and exploratory studies. Consumers are affected by many means of communication in addition to their direct experience, word of mouth, references, media and many other psychological and habitual elements. following in the path of other researchers, the author here tries to shed the light on a small sample of the Lebanese Student Shoppers to discover what would be considered of...