Efficient supply chain management (SCM) is recognized as a strategic tool for companies to enhance their performance in terms of quality, time, speed and reliability while minimizing total costs. Based on resource-based view (RBV) and knowledge-based view of the firm (KBV)perspectives, supply chain is considered as an organization s strategic asset to achieve competitive advantage. Knowledge management (KM) is a crucial requirement for the organizations to leverage their knowledge in today s turbulent business environment. Knowledge acquisition and knowledge application are two important...

The primary objective of this work is to determine the possible effects of ASEAN Free Trade Area (AFTA) on selected industries in Malaysia i.e. the automotive, palm oil and banking Industries. The descriptive statistic is used to analyze the insights of the industry s background. The reliability test is used to measure the reliability of scale in part B, C, and D of the questionnaire. Next, the Chi-Square of Independence is used to analyze the data obtained from the sample i.e to examine the perceived impact of AFTA. The findings show that the impact of AFTA strongly depends on the individual...

Affiliate marketing is a network-based e-commerce strategy which has attracted extraordinary attention both in theory and practice over the past few years. All web-oriented firms can benefit from this strategy with full understanding of its mechanism and strategic planning. However, in spite of this fact, in developing markets the state of understanding and managerial attention to this context is still at a low level which negatively affects the strategic development of e-commerce in the society as a whole system. For instance in Malaysia, although e-commerce is being applied, but there is no...

This book aims to identify the determinants of international portfolio capital investment flows into Malaysia during 1991 to 2002. Specifically, the determinants of portfolio capital flows are investigated by distinguishing the push (external)and pull (internal) factors. Push factors include economic conditions outside the host country such as world interest rate and growth rate, while pull factors include various economic and financial conditions of the host country. The effects of each determinant of portfolio capital investment (PCI) are examined by analyzing the time series data. The...