The Study of Affiliate Marketing

ISBN-13: 9783846504369 / Angielski / Miękka / 116 str.

Ehsan Arghamiri; Sazali Abdul Wahab

Opis

Affiliate marketing is a network-based e-commerce strategy which has attracted extraordinary attention both in theory and practice over the past few years. All web-oriented firms can benefit from this strategy with full understanding of its mechanism and strategic planning. However, in spite of this fact, in developing markets the state of understanding and managerial attention to this context is still at a low level which negatively affects the strategic development of e-commerce in the society as a whole system. For instance in Malaysia, although e-commerce is being applied, but there is no prior work devoted to affiliate marketing of service SMEs in particular ICT sector firms. This lack of knowledge in the literature poses a challenge for decision makers and policy implementers.

O autorze

Mr. Ehsan Arghamiri holds an MBA from Multimedia University of Malaysia. He is a full time doctoral student of Universiti Teknologi Malaysia (UTM) Kuala Lumpur, Malaysia. Associate Professor Dr. Sazali Abdul Wahab of National Defence University of Malaysia (NDUM) is the main author of two international books on inter-firm technology transfer.