Pink-painted walls that calm criminals; letters in product names that make you more likely to buy them; weather that has you falling in love. The world is full of hidden forces that shape our every thought, feeling and behaviour - without us ever realising. In this brilliant study of the strange recesses of our minds, Adam Alter reveals the power secret cues exert over our daily lives and the societies in which we live.
Pink-painted walls that calm criminals; letters in product names that make you more likely to buy them; weather that has you falling in love. The worl...
Our world is filled with addictive experiences, from social media and messaging to rolling news and video streaming. They affect our ability to relax, develop relationships and achieve meaningful goals. In this book, the author explains why we can't stop scrolling, clicking and watching.
Our world is filled with addictive experiences, from social media and messaging to rolling news and video streaming. They affect our ability to relax,...
