Drunk Tank Pink: The Subconscious Forces that Shape How We Think, Feel, and Behave

ISBN-13: 9781780745831 / Angielski / Miękka / 2014 / 272 str.

Adam Alter

Opis

Pink-painted walls that calm criminals; letters in product names that make you more likely to buy them; weather that has you falling in love. The world is full of hidden forces that shape our every thought, feeling and behaviour - without us ever realising. In this brilliant study of the strange recesses of our minds, Adam Alter reveals the power secret cues exert over our daily lives and the societies in which we live.