The experimental research featured on this book assessed the effects of negative plot films on the image of tourist destinations, for which the case of the film City of God and the image of Brazil was examined. For the first time, an academic effort was made with the specific goal to understand the effects of such films, which influence the image of many destinations around the world. However, the scope of the book goes beyond the objective of the research. Due to the depth of its literature review, the book provides a great knowledge collection on a very promising trend of the tourism...
The experimental research featured on this book assessed the effects of negative plot films on the image of tourist destinations, for which the case o...