Films and Destination Image: When Violence Is Based on History » książka
Films and Destination Image: When Violence Is Based on History
ISBN-13: 9783659417061 / Angielski / Miękka / 2013 / 176 str.
The experimental research featured on this book assessed the effects of negative plot films on the image of tourist destinations, for which the case of the film City of God and the image of Brazil was examined. For the first time, an academic effort was made with the specific goal to understand the effects of such films, which influence the image of many destinations around the world. However, the scope of the book goes beyond the objective of the research. Due to the depth of its literature review, the book provides a great knowledge collection on a very promising trend of the tourism activity, being thus, a great way to start or continue with the studies on the subject. The author provides a wide initial view on the film-tourism phenomenon, and the academic character of the work makes it a great tool to open one's horizons on the subject. In sum, the experimental research presented here is of great relevance for both professional of destination marketing and students attracted to the area. However, due to the variety of themes approached and the depth of the approach, the book will be a pleasant and productive reading for anyone interest o the study of tourism in general.
The experimental research featured on this book assessed the effects of negative plot films on the image of tourist destinations, for which the case of the film City of God and the image of Brazil was examined. For the first time, an academic effort was made with the specific goal to understand the effects of such films, which influence the image of many destinations around the world. However, the scope of the book goes beyond the objective of the research. Due to the depth of its literature review, the book provides a great knowledge collection on a very promising trend of the tourism activity, being thus, a great way to start or continue with the studies on the subject. The author provides a wide initial view on the film-tourism phenomenon, and the academic character of the work makes it a great tool to open ones horizons on the subject. In sum, the experimental research presented here is of great relevance for both professional of destination marketing and students attracted to the area. However, due to the variety of themes approached and the depth of the approach, the book will be a pleasant and productive reading for anyone interest o the study of tourism in general.
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