All the companies today in a competition are lodged in The Red Ocean. The ways and the processes opted by any marketer to sell itself revolve around a phenomenon that gathers a competitive advantage for it. The soul of these efforts in the Red Ocean can be summarized in the pursuit either of differentiation or low cost, no matter whatever road map is taken for it. But, who will answer the basic values of the consumer? When the marketer shall be able to realize the brass text of the value? What is actually the value phenomenon asked? And why the pursuit of value is dealt in a True Blue...