Impact of Promotion Strategies on Product Growth

ISBN-13: 9783659153198 / Angielski / Miękka / 2012 / 96 str.

Muhammad Asim;Ihsan Malik

Opis

All the companies today in a competition are lodged in The Red Ocean. The ways and the processes opted by any marketer to sell itself revolve around a phenomenon that gathers a competitive advantage for it. The soul of these efforts in the Red Ocean can be summarized in the pursuit either of differentiation or low cost, no matter whatever road map is taken for it. But, who will answer the basic values of the consumer? When the marketer shall be able to realize the brass text of the value? What is actually the value phenomenon asked? And why the pursuit of value is dealt in a True Blue Ocean? How shall a marketer understand the core values of a Blue Ocean that answer the psychological, physical, emotional and social value for any user?

O autorze

The author is a Master in Business Administartion with a decade of experience in Marketing and sales on a multitude of brands in both Blue and Red Oceans.The author emphasizes on establishing the merits of the brand focusing on the value concepts in different perspectives especially in a developing economy in a 3rd world country.